Paul Graf, Marketing Specialist (he/him)

Paul supports Greenwood by making sure everything we put out into the world feels clear, approachable, and true to who we are.

His work focuses on connecting the right clients with the right clinicians, not just based on clinical fit, but on where a therapist does their best work and who they work best with. He approaches marketing as a process of helping people feel seen and understood, especially in moments when reaching out for help feels hardest.

Paul works collaboratively with clinicians, translating their voice and approach into content that resonates while keeping in mind the realities of busy caseloads. He often comes back to a simple question: would someone reading this at 3 a.m. and trying to figure out how to get help feel like this therapist understands them?

He is especially attentive to helping Greenwood show up in a way that is approachable without losing professionalism, grounded, clear, and human.

Outside of Greenwood, Paul helps run a nonprofit swing dance organization, where he brings the same focus on connection and community into a very different kind of space.